LUMON TRACK FOR E-COMMERCE
Capture the sales Meta can’t see. Find out which ad actually drove each sale and feed the AI better data.
For Shopify · Done-with-you setup · Intro call on Google Meet
THE SALES ARE THERE. BUT DO THEY SHOW UP IN YOUR REPORTS?
The orders in your store don’t always match the results in Ads Manager. Privacy restrictions and broken customer journeys can hide where a sale really came from.
The result? You might switch off an ad that’s working and send your budget to the wrong place.
Meta loses track of your customers after the first click. Its AI ends up optimizing on incomplete data.
In this sample store, 30% of sales went untracked.
Of its repeat orders, over 90% went unseen.
Wrong ad decisions. Incomplete AI data. A higher cost for every customer.
Sample scenario: the figures in this section come from an illustrative store and show common tracking gaps. Real results vary from store to store.
WHAT MAKES LUMON TRACK DIFFERENT
Tracking needs UTM parameters on every ad link, and most store owners don’t know how to set them up. Other tools hand you a template to paste into Meta yourself. Lumon Track does it for you.
Missing parameters are created for your active ads. You don’t build anything by hand.
Data is processed server-side, not only in the browser. Visit, click and purchase are connected, closing the data gap the pixel leaves.
Lumon pulls ad spend from Meta, so revenue and cost sit side by side for every ad.
Currently for Meta ads and Shopify stores. IP addresses are anonymized.
SEE WHERE EVERY SALE COMES FROM
Lumon Track connects the sales data in your store with the ad touchpoints behind it.
| Purchase type | Pixel | Lumon Track |
|---|---|---|
| Bought on first visit | 45 | 50 |
| Came back later | 20 | 35 |
| Bought again | 5 | 15 |
| Total orders | 70 | 100 |
See every touchpoint together, from the first click to the purchase, even when they happen days apart.
See how many orders and how much revenue each ad brought in, all in one place.
Send captured conversion signals back to Meta to support its optimization.
01 / SETUP
First we talk about your store and your ad goals. Then we plan the right setup together.
We review your Shopify store, your current tracking and your ad structure.
We prepare the store and ad account connections.
Together we verify the purchase events and the reporting flow.
A setup tailored to your store and your ad goals.
We’re with you from the first call to the final data check.
STEP 01 — SETUP
We review your current sales tracking and ad structure together.
We prepare the store and ad account connections and check your purchase data.
We send captured conversions to Meta to support your ad optimization.
Bring your Shopify store’s sales together with your ad data.
We define the setup scope together, based on what your store needs.
| Ad set | Meta | Lumon Track |
|---|---|---|
| UGC video ad | 96 | 137 |
| Lookalike audience · 5% | 73 | 104 |
| Advantage+ · Broad audience | 67 | 96 |
| Retargeting · 30 days | 45 | 65 |
| Discount offer | 41 | 58 |
| Total · 5 ad sets | 322 | 460 |
STEP 02 — BETTER DATA
Fill in the missing data in your sales tracking.
See which ad drives sales and base your budget decisions on hard data.
Cut wasted spend and scale the ads that sell, faster.
PRICING
Try it free for 90 days. Pick a plan by monthly store revenue.
FREE TRIAL
Use Lumon Track free for 90 days. We set it up with you on a short call; when the trial ends, you continue with the plan that fits your store.
Every plan includes automatic UTMs, multi-layered server-side tracking and the Meta + Shopify integration. Prices in USD, billed monthly. Revenue limits refer to the monthly revenue tracked by Lumon Track.
Running a bigger store or not sure which plan fits? Book a call and we’ll help you choose.
02 / CLEARER AD DECISIONS
Review performance at campaign, ad set and ad level. Look at orders, revenue and ROAS together.
So you no longer have to decide which ad to scale based only on the incomplete picture the platform shows you.
CUSTOMER JOURNEY
Customers don’t always buy on their first visit. Lumon Track links touchpoints across different days so you can see which ad started the sale.
Read the first touch, the last touch and the purchase together.
03 / SEND YOUR CONVERSION DATA
The purchase data Lumon Track captures is sent to the ad platform server-side.
More complete conversion data helps Meta find people who are likely to buy and optimize your campaigns more reliably.
LUMON TRACK + LUMON AI
Make your purchase data count for ad optimization. Manage your customer acquisition cost more deliberately with a system that understands real conversions.
While your store keeps selling, evaluate your ad performance more clearly.
Connect your store orders with ad touchpoints.
Compare sales, revenue and ROAS per ad.
Let the data guide you as you scale your budget.
A CLEARER PICTURE ON ONE SCREEN
Spend, revenue, orders and ROAS. Pick the same period and compare your ads side by side.
| Ad | Spend | Revenue | Orders | ROAS |
|---|---|---|---|---|
| Video ad · 01 | €500 | €2,250 | 18 | 4.50× |
| New customers · 02 | €400 | €1,250 | 10 | 3.13× |
| Retargeting | €350 | €1,000 | 8 | 2.86× |
A CALL ABOUT YOUR STORE
Let’s talk about your store and your ad goals, and work out together how Lumon Track could fit your business.
Pick a day and time that suits you from the calendar.
About setup, reports and the call.
It links the purchases in your store to ad touchpoints so you can see how many orders and how much revenue each ad brought in. It also supports sending captured conversion data to Meta.
We’ll talk about your store, your ad goals and how you track sales today. Together we’ll assess whether Lumon Track is a good fit and what the setup would look like.
Pick a day and time in the calendar. The call takes place online via Google Meet; your personal meeting link is included in your booking confirmation.
Yes. Right now Lumon Track works with Shopify stores and Meta ads. More channels are on our roadmap.
No. Lumon Track checks your active Meta ads and adds missing UTM parameters automatically. If something needs your attention, we’ll tell you.
The attribution model, the reporting window and the touchpoints each platform can see can all lead to different results. You need to compare the same date range with the relevant attribution settings.
The numbers in the animations and tables are example scenarios that explain how the system works. They are not real customer results or a guarantee of any performance improvement.
You’ll find every plan in the pricing section above: Lumon Spark $49.99/month, Lumon Flow $129.99/month, Lumon Pulse $249.99/month. Every plan comes with a 90-day free trial; afterwards you continue with the plan that matches your store revenue. Requesting a call is not a purchase.